Some of these features have been long in the works, and have already drawn comparisons to visual-based platforms like TikTok and Instagram, but the 90-minute upfront (which also included presentations by Spotify co-president/chief product officer/chief technology officer Gustav Söderström, global head of editorial Sulinna Ong and global head of artist partnerships Joe Hadley, among others) was aimed at optimizing the listener experience and amplifying artistic voices on the platform. The result was a series of innovations rolled out simultaneously: a new vertical-swiped homepage with an interactive feed for Spotify’s mobile app the expansion of video-based tools like Canvas, Spotify Clips and Previews, that rely on looped visuals and exclusive content from artists greater access to its Discovery Mode program, which trades algorithmic exposure for lower royalty rates and “ countdown pages,” a long-awaited pre-save feature for upcoming albums. “It’s quite interesting that while the overall pie is growing, and more and more people can partake in that pie, we tend to focus on a very limited set of artists,” Ek told Music Alley.Spotify Reveals New TikTok-Like Vertical Feed at Stream On

It is about putting the work in, about the storytelling around the album, and about keeping a continuous dialogue with your fans.”

“The artists today that are making it realize that it’s about creating a continuous engagement with their fans. He asserted that artists now have to release content more frequently and consistently in order to be successful. “Where you can’t record music once every three to four years and think that’s going to be enough.” “Some artists that used to do well in the past may not do well in this future landscape,” he said. He responded to criticisms over streaming and the insufficient royalties paid to artists that use the platform.Įk denied the “narrative fallacy” that the streaming behemoth pays artists too little per stream saying that an artist’s position in the music landscape had changed. Yesterday (Thursday 30 July) Music Alley published an interview with CEO of Spotify Daniel Ek. It comes as part of an interview where he refuted claims that artists are unhappy with streaming royalties.

Spotify ceo interview